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Products & Services.
Design
Creating custom marketing pieces that stand out from the competition is easy with Western's highly-talented Design Team. We take the hassle out of conceiving, preparing and ordering, while providing you with "on-target" marketing pieces.
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Design Services
Logo Design
A good logo is the single most important element in creating a first impression in your consumer's mind. We strive to visually capture our clients's personality. Consistency is key in establishing a brand identity — Western can develop logo implementation guidelines for your business as well.
Branding/Corporate Identity
Branding includes the creation of a complete unified corporate identity. Beginning with logo design and encompassing the branding of everything a potential customer will see. Western's Design Team can be influential, not only in the development of the printed materials, but the brand imaging of logo items and apparel.
Advertising Campaigns
Advertising sells! If an ad doesn't stand out and communicate the message, it's sure to get lost. Let Western design advertising that will help grow your business.
Collateral Design
We create targeted marketing materials including brochures, catalogs, books, annual reports and more. We provide innovative concepting, design, production and printing.
Design Tips on Sending Artwork
western@westernprinting.net
For best results please follow our guidelines.
File Format:
We accept the following file formats TIF, TIFF, JPG, EPS, PNG and PDF.
Resolution:
All file formats must have a minimum of 350 dpi (dot per inch) resolution.
The images designed for the web done at a low screen resolution of 72 dpi. Print images need to be created at 350 dpi or there will be a substantial drop in the image quality.
Color:
All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode.
All black & white artworks and/or images must be provided in grayscale color mode.
Bleed:
We require ALL files to be built to the full bleed dimension specified for each trim size.
What's a bleed?
It is the portion of the card that will be trimmed off when cut to the final size.
Why bleed?
The purpose of a bleed is to continue a color, image or design to the edge of the card.
Fonts:
a. Fonts must be embedded in PDF files.
b. Fonts must be outlined or converted to paths or curves in EPS files.
c. Some fonts have copyright restrictions and will not embed in PDF Files.
d. Quark Express: Fonts and images must be included with all files submitted. (Mac only)
Safe Zone:
All critical elements (text, images, logos, etc.) must be kept at least 0.125" inside the edge. Anything left close to edge may be cut off during trimming.
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